Highly tactile
In-store catalogues allow potential customers to physically find and compare products quickly and easily, before making a decision.
Increased trust
According to Bangor Uni, the brain perceives physical material to be more genuine and is preferred by some to an actual in-store experience.
Powerful conversion tool
Catalogues have been proven to help make buying decisions easier. According to USPS report Catalogs: Trends and Updates, 84% of consumers have purchased an item after seeing it in a catalogue.
Economies of scale
In-store catalogues can be quickly converted into a powerful direct marketing tool, when combined with customer data. Did you know 50% of millennials today use catalogs to help them place orders online?